zomato:
Zomato is a startup started in 2008 by DIPENDRA GOYAL and PANKAJ CHADDHA, which today has a leading position in the food delivery market. Initially, Zomato was just a restaurant menu website. But today it has succeeded not only in food delivery but also in areas like table reservation and subscription model. In this article, we will discuss in detail some important lessons behind Zomato success, which can be useful for every startup or business.
1. Understanding customer problems and solving them:
Zomato’s earliest success was based on its initial idea – making menus easy to find. At that time it was difficult for customers to get restaurant menus. Zomato recognized this problem, launching a platform as a solution where customers can view restaurant menus from the comfort of their homes.
How you can learn:
-It is important for any business to identify customer problems.
-The focus should be on developing a product or service that gives you the right solution.
-Even a solution to a small problem can become the foundation for a larger market.
Example:
Just like Zomato managed to provide menus, you too can bring convenience to customers in your medical store or any business.
2. Appropriate use of technology:
Zomato has made the best use of technology to make its business more efficient. Through AI (artificial intelligence) and machine learning, it optimized routes for food delivery to reduce time and cost. In addition, its applications include online payment, order tracking, and review systems.
How you can learn:
-Learn new technologies and use them to your advantage.
-Try to add data analytics and automation to every department of your business.
Example:
If you run your store or restaurant, you can create automatic inventory management, digital payment system and reward system for customers.
3. Innovation and continuous change:
Zomato has upgraded its services with time. Zomato, which initially focused only on menus, has today ventured into food delivery, table reservations, Zomato Pro, and grocery delivery during lockdown.
How you can learn:
-Develop new services over time that meet your market needs.
-If one service doesn’t work, change to take full advantage of it.
Example:
Suppose you start a startup related to fashion. If your physical store isn’t doing well, you can turn to e-commerce or switch to late-modeling services.
4. Building a strong brand image:
Zomato is not only known for its services, but also for its fun branding and marketing. His social media memes, funny tweets, and involvement in local events have earned him a permanent place in people’s minds.
How you can learn:
-Connect with customers with a fun and sincere brand voice.
-Strong branding helps you stand out from your competition.
Example:
You can have regular blogs, social media memes, and local events for your brand to keep customers engaged with you.
5. Having a global vision:
After establishing a strong foothold in the Indian market, Zomato expanded its business globally. While it was not successful in some countries, it learned and moved forward with innovation in other areas.
How you can learn:
-If you limit your business only to the local market, your progress will be limited.
-Adopt a global perspective and prepare your business for new possibilities.
Example:
First make your product successful locally, and then introduce your brand to the international market.
Secrets behind Zomato’s success:
-Understand customers’ needs for support.
-Use technology to make business more efficient.
-Present a new service identity with innovation.
-Create space in people’s hearts with strong branding.
-Develop your ability to go global.
Conclusion:
Zomato’s success story shows that if you are committed to solving problems and keep changing, success is not far from your genius. If you too want to start a startup, the lessons learned from Zomato can prove to be the best guide for you.
Share your thoughts and questions in the comments below. Start your success today!